Mon premier blog

Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar, Jan-Benedict E. M. Steenkamp ebook
Format: pdf
ISBN: 9781422101674
Page: 270
Publisher: Harvard Business Review Press

Success Secrets Books: Private Label Strategy: How to Meet the Store Brand Challenge. ISBN13: 9781422101674Condition: NEWNotes: Brand New from Publisher. Each year the Private Label Manufacturing Association holds a giant convention for companies whose names you've never heard of to meet up with local stores and potentially sell their goods there under a store brand name you Outside the grocery store, Wal-mart is starting to lean more heavily on store brands, following the growth strategy of Costco and Target, the McKinsey report says. As such they constitute legitimate threats to established brands. In such unfavorable condition, the strategy of merger might be much preferred such as the merger between Tesco and Samsung which could stimulate the innovation in the retail development in Korea. Private Label Strategy: How to Meet the Store Brand Challenge Best Product and More Specification Private Label Strategy: How to Meet the Store Brand. With regard to retail business .. However, consumer acceptance for private label cuts across so many different economic and cultural demographics that citing the economy as the reason for their success does not provide store brands with the proper credit “Private label suppliers are challenged to quickly become fast followers and the companies that meet these tight deadlines are the ones that are successful. Remember to check out the “Links & WhitePapers” in this blog for some great Private Label resources, including a great book called “Private Label Strategy: How to Meet The Store Brand Challenge”. Register today to manage your own Portfolios and Savings Challenge. Especially given the proliferation of store brands in literally every product category, which not only boast of comparable quality but also low prices, customers start reevaluating their buying behaviors. Steenkamp has made a significant impact on executives and managers through his book, Private Label Strategy: How to Meet the Store Brand Challenge. Private label strategy : how to meet the store brand challenge / Nirmalya Kumar; Jan-Benedict E. Private Label Strategy: How to Meet the Store Brand Challenge List Price: $35.00. €�But now that co nsumers are accepting of private label, retailers need a pull strategy. In respond to the increasing westernized consumption styles and price conscious, Korean consumers are buying retailer's private labels (hereinafter called “PB”) or 'store brand' and foreign goods (Kim 2008 and Cho 2008). As retailers update store brand packaging and roll out premium lines of private labels, shoppers seem increasingly willing to try these products. Adapted from Private Label Strategy: How to Meet the Store Brand Challenge, Harvard Business School Press, February 2007. They downgrade to the basic Even though much has been written about the captivating power of brands and how they can ward off competition from private labels, situations of economic downturn challenges such arguments.